Why Does Paint Color Change Throughout The Day?

I hear it over and over again … “the paint color on my walls changes throughout the day!” This is always exclaimed as a negative, with a hint of desperation. As if color was an ever-morphing beast, impossible to tame. 

Color does not need to be tamed. Just understood. 

Our perception of color will change in response to shifting lighting conditions and depending on what other colors are present.  Color is literally light reflected back at us. Light must affect color because color, at its essence, is light. 

Color Inconstancy is to be understood and embraced, not lamented. By understanding and embracing Color Inconstancy, you can fully enjoy your color at all times of day and avoid frustrating surprises. 

As a Color in Space Color Consultant, I’ve been trained with this knowledge and can help you:

• Select the correct paint to work with the external lighting conditions and position of your architecture with respect to the sun and landscape. 

• Select the correct lightbulb temperature to best serve your paint colors. 

• Work with existing hard finishes like wood floors or countertops that will influence how paint color appears on your walls. 

Through harnessing the power of Color Inconstancy, I can anticipate how color will change, and help you choose paint colors that will flatter your home in any light. The subtle shifts in color throughout the day can bring delight instead of dismay.